APIs enable software to talk to other software and let developers assemble disparate systems and applications into seamless experiences for an end user.
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APIs allow developers to work more efficiently by reusing valuable functionality or data, and they allow assets to be combined more freely in new ways. The increase in developers leveraging these capabilities has not only led to an explosion of richer, more responsive digital experiences but has also positioned APIs in the middle of almost every organization’s digital business initiatives.
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Today’s business landscape has fundamentally changed due to three unique factors:
- Advances in big data/advanced analytics, which can expose actionable insights from rapidly increasing data volumes.
- The rise of cloud computing, which puts limitless compute and storage power within the reach of organizations of
all sizes. - The ubiquity of mobile computing and smart, connected devices.
To succeed in this new competitive landscape, participants must establish a digital feedback loop that translates the information gained from these dynamics into actions that drive customer engagement, transform their products, empower employees, and optimize operations.
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