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https://library.appythings.com/wp-content/uploads/2021/05/303-APIs-for-Marketing-The-Automotive-Industry.mp3

303 – APIs for Marketing The Automotive Industry

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APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this episode, we are joined by Eve Psalti, Head of Strategic Platforms and Google Cloud, and Kellyn Christmas, Global Auto Retail Lead at Google, to discuss how APIs are being used for marketing and transforming the automotive industry.

We help organizations become champions in the digital world by providing best in class IT Integration for your applications and your data using: IT Integration based on APIs, API Management, and Event Streaming.

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