Today’s business landscape has fundamentally changed due to three unique factors:

1. Advances in big data/advanced analytics, which can expose actionable insights from rapidly increasing data volumes.
2. The rise of cloud computing, which puts limitless compute and storage power within the reach of organizations of
   all sizes.
3. The ubiquity of mobile computing and smart, connected devices.

To succeed in this new competitive landscape, participants must establish a digital feedback loop that translates the information gained from these dynamics into actions that drive customer engagement, transform their products, empower employees, and optimize operations.